GTIN Agent

Google Shopping requires barcodes for most product categories. Without a GTIN, your products may be disapproved entirely or get significantly fewer impressions. The GTIN Agent looks up correct EAN/GTIN codes automatically — saving ~4 minutes of manual research per product.

What it looks like in Activity

Example

How it works

The agent cross-references your product's title, brand, and attributes against external product databases and GS1 registries to find the correct barcode. Matches are verified before being suggested.

When it skips

Products that already have a valid GTIN are left untouched. Products without enough identifying information (no brand, very short title) are flagged rather than guessed — you'll never get a wrong barcode suggested with high confidence.