Export Formats
Shoptera generates optimized feeds in 5 formats — one for each major marketplace. Each format has its own static URL that marketplaces can fetch directly. Replace your old feed URL once and every future improvement flows through automatically.
Available formats
| Format | Use for | Fields included |
|---|---|---|
| Google Merchant XML | Google Shopping, Performance Max | All Google Merchant fields + enriched data |
| Heureka XML | Heureka.cz | Shoptet-compatible XML structure |
| Zboží.cz XML | Zboží.cz | Zboží-specific fields |
| Generic XML | Custom integrations | All fields in standard XML |
| JSON | APIs, custom systems | All fields as JSON array |
What it looks like
How it works
Every time you approve suggestions, your export feeds are regenerated automatically. Copy the feed URL from the Export page and paste it into your marketplace admin (Google Merchant Center, Heureka, Zboží). The marketplace fetches the latest version on each crawl — no manual re-upload needed.
Manage one feed, serve optimized versions to every marketplace. You don't need separate feeds for Google, Heureka, and Zboží — Shoptera generates the right format for each.