Rich Text Description Agent
Facebook Shops and Instagram Shopping support rich text descriptions with HTML formatting — bullet points, bold text, and clean paragraphs. But most e-shops only submit plain text, resulting in walls of unformatted content that shoppers scroll past.
The Rich Text Description agent reads your existing product descriptions and intelligently restructures them into formatted HTML. No new content is invented — it extracts specifications into bullet lists and highlights key features with bold text.
Vitamínový komplex pro vlasy, nehty a pleť ve formě kapslí obsahuje vyváženou kombinaci vitamínů a minerálů navrženou speciálně pro potřeby žen...
<p><strong>Vitamínový komplex</strong> pro vlasy, nehty a pleť.</p><ul><li>Forma: kapsle</li><li>Cílová skupina: ženy</li></ul>
When it activates
The agent only runs when your project has Facebook / Meta export enabled. It skips products with descriptions shorter than 100 characters, descriptions that already contain HTML, or descriptions that are just a copy of the product title.
Allowed HTML tags
docsPages.richText.allowedText
Products with formatted descriptions consistently achieve better engagement on Meta platforms. This is a unique Shoptera feature — no other Czech feed optimization tool offers AI-powered rich text generation for Facebook and Instagram Shopping.