Feed Health Score
The Health Score (0-100) tells you how marketplace-ready your feed is at a glance. It's calculated from 4 weighted dimensions — each measuring a different aspect of data quality that directly affects whether your products get approved and how often they appear.
72/100
Your feed needs some improvements to reach optimal performance
Dimensions
Completeness (40 pts)
Do your products have all the essential fields? GTIN coverage, images, brand, and descriptions. Every missing field is a missed opportunity for impressions.
Validity (30 pts)
Is your data correct? No duplicate IDs, valid GTIN checksums, HTTPS URLs, proper encoding, valid prices. Validity errors are the #1 cause of product disapprovals.
Enrichment (20 pts)
How optimized is your data? Title length (ideal: 50-80 chars), category-specific attributes, variant grouping. Richer data = better search matching and more clicks.
Consistency (10 pts)
Are there anomalies? Price outliers, multi-value in single-value fields, sale prices higher than regular prices. Inconsistencies erode trust with marketplaces.
Score labels
Google Merchant Center actively disapproves products with missing or invalid fields. A higher Health Score means fewer disapprovals, more products showing in search results, and better return on your ad spend.
Check your feed now
Curious where your feed stands? Try the free Feed Audit — paste your URL and get a full Health Score breakdown in seconds.